It’s taken 20 years, but H&M is finally coming to central Iowa.
The Des Moines metro’s first H&M store will occupy a two-level, 25,000-square-foot space in Jordan Creek Town Center, with plans to open in summer 2021, mall general manager Randy Tennison said this week.
“It’s been the number-one, most-requested store we’ve had for several years, frankly,” Tennison said. “We’ve been able to finally get this deal knocked out, and we’re really, really excited for it.”
The store will be the second in Iowa, following a Davenport location that opened in 2018.
Swedish-based H&M opened its first U.S. store in New York in 2000. Since then, its spread across the nation has been viral in proportion, expanding to nearly 600 locations before this year’s COVID-19 pandemic put a damper on the retail sector.
Its specialty is “fast fashion.” According to Forbes, it seeks to move the latest fashions from designers to stores as quickly as possible, with constant resupply and low prices to keep merchandise moving.
H&M will take over several empty store fronts near the mall’s former Younkers anchor store. The Zales store on the upper level will remain intact.
Tennison said the renovation needed in the space, including the installation of an elevator, is the reason for the several-month timeline to opening. Demolition of the old store interiors is expected to begin soon.
Like most major clothing retailers, H&M took a hit from the coronavirus pandemic, which temporarily shuttered about 80% of its 5,000 stores worldwide. From June to August, H&M reported a net sales decline of 16%, and announced in early October that it would permanently close 250 stores.
But CEO Helena Helmersson expressed optimism in a corporate statement.
“Although the challenges are far from over, our assessment is that the worst is behind us and we are well placed to come out of the crisis stronger,” she said.
Tennison is confident that central Iowa shoppers will appreciate the addition.
“It’s a store that has men’s, women’s, kids’, so you’ve got the full family feel when you go in there,” Tennison said. “There are great prices, and they’re very current on their trends.”
H&M isn’t the only thing changing at the Jordan Creek Town Center, the metro’s largest shopping mall. Here’s what else is new:
- Development at the planned Dave & Buster’s arcade, sports bar and restaurant is delayed indefinitely due to COVID-19. Tennison said he is still “optimistic that it will get restarted.” Dave & Busters reported Wednesday that it had reopened 98 of its 136 locations nationwide and that comparable store sales have “steadily improved.” Construction has yet to begin on the Jordan Creek location.
- The Gap has reopened for in-person shopping after an extended store closure.
- Windsor, a women’s clothing store, is headed to the mall. The retailer intended to open in early summer or late spring, Tennison said, but now aims for a mid-to-late November opening.
- Hummus Mediterranean Grill is newly open in the food court.